BNP Paribas Open
Tom Holland and Zendaya
Earned Media | Social Content | Celebrity Management
Ahead of Zendaya's latest hit film Challengers, we worked with her team to coordinate an appearance at the BNP Paribas Open where she attended the Women’s Final. From this, the tournament secured its most viral social post to date, and significant media coverage.
Cisco
McLaren Racing
Media Hosting | Digital Strategy | Partnership Development
From hosting journalists at the 2024 United States Grand Prix in Austin, Texas to building dedicated sales-driven partnership websites, MVT manages all communications surrounding Cisco’s partnership with the championship winning McLaren Formula 1 team.
Laver Cup
Chicago Launch
PR Launch | Digital Storytelling | Athlete Management
MVT organized the launch of the first-ever Laver Cup in the United States, building a tennis court in front of Chicago's most iconic landmark and taking tennis stars Roger Federer and Nick Kyrigos on a tour of the city. This launch generated significant earned media coverage and social awareness of the event, ultimately leading to a sell out.
Oracle
Red Bull Racing Launch
PR Launch | Digital Storytelling | Athlete Management
MVT managed the PR launch of Oracle's title sponsorship announcement with Red Bull Racing Formula 1 team in 2022. This announcement generated widespread international media coverage with earned media hits in Reuters, ESPN, Sports Illustrated, and more top global publications.
FILA Tennis
Trailblazer Collection Launch
Earned Media | Athlete Storytelling | Content Creation
Leveraging the rise of FILA Tennis ambassador Ash Barty, MVT worked with FILA to build a special apparel collection ahead of the Australian Open — her home Grand Slam tournament. The Trailblazer Collection paid homage to Barty’s native Australian roots and ultimately led to an earned media feature placement in The New York Times.
Cisco x NFL
Protecting The Super Bowl
Digital Storytelling | Social Media Management | Internal/Executive Communications
MVT leads all external and internal marketing efforts around Cisco’s partnership with the NFL, building and driving year-round awareness around all that goes into connecting and protecting the biggest sporting events in the world.
BNP Paribas Open
Kids Press Conference
Content Creation | Athlete Management | Internal/External Communications
From concept to completion, MVT crafted a unique and memorable event that connected young fans with tennis legend Roger Federer at the BNP Paribas Open. The moment not only captured the charm and authenticity of Federer, but also created a meaningful shareable moment that resonated with audiences worldwide.
Cisco & LPGA
Celebrating Nelly Korda
Content Creation | Athlete Management | Internal/External Communications
Cisco has been following Nelly Korda’s career ascent with pride. The technology company partners with Korda and eight other golfers across the PGA, LPGA and APGA Tours, creating one of the most diverse rosters of athlete brand ambassadors in golf. At the end of her 2024, we created a social asset from Cisco to celebrate her season.
BNP Paribas Open
Who’s Got Next?
Creative Ideation | Athlete Management | Content Execution
From concept to completion, MVT crafted a unique and memorable event that connected young fans with tennis legend Roger Federer at the BNP Paribas Open. The moment not only captured the charm and authenticity of Federer, but also created a meaningful shareable moment that resonated with audiences worldwide.
FILA
Bjorn Borg Back in the Desert
Earned Media | Video Production | Creative Scriptwriting
MVT worked with FILA to craft a multi-day agenda that would reconnect an icon to fans, media, and current players. Utilizing strategic, exclusive interviews, dynamic video features, and engaging fan activations we were able to maximize exposure and reestablish Borg’s importance to FILA.
International Tennis Hall of Fame
Be Legendary Program
Program Development | PR Launch | Content Management | Creative Strategy and Execution
MVT launched the “Be Legendary” program for the International Tennis Hall of Fame, giving the ITHF a signature initiative to expand its global reach and inspire kids around the world by giving them unique access to connect with the history of tennis, its values, and legendary players.
