Cisco
McLaren Racing
Media Hosting | Digital Strategy | Partnership Development
From hosting journalists at the 2024 United States Grand Prix in Austin, Texas to building dedicated sales-driven partnership websites, MVT manages all communications surrounding Cisco’s partnership with the championship winning McLaren Formula 1 team.
BNP Paribas Open
lululemon
PR Launch | Earned Media | Partnership Marketing
Announcing lululemon as the Official Outfitter and Footwear Outfitter of the BNP Paribas Open marks a major paradigm shift in the world of tennis partnerships. MVT is giving this partnership earned media momentum as a lifestyle leader goes all-in on tennis.
International Tennis Hall of Fame
Be Legendary Program
Program Development | PR Launch | Content Management | Creative Strategy and Execution
MVT launched the “Be Legendary” program for the International Tennis Hall of Fame, giving the ITHF a signature initiative to expand its global reach and inspire kids around the world by giving them unique access to connect with the history of tennis, its values, and legendary players.
The National Sports Collectors Convention
Social Media Strategy | Content Management | Event Communications and Marketing
MVT teamed up with The National Sports Collectors Convention to refine its year-round social media strategy, anchored in its annual convention. This work helps deliver an enhanced brand identity to a leader in the sports collecting hobby.
Kimberly Clark Professional
Depend x Pittsburgh Steelers
PR Launch | Earned Media | Partnership Marketing
MVT managed the PR launch of Kimberly Clark Professional's Partnership with the Pittsburgh Steelers through its offering of complimentary Depend products at all home games. This announcement represents Kimberly Clark Professional's effort to bolster its wide portfolio of sports partnerships with robust storytelling.
Cisco x NFL
Protecting The Super Bowl
Digital Storytelling | Social Media Management | Internal/Executive Communications
MVT leads all external and internal marketing efforts around Cisco’s partnership with the NFL, building and driving year-round awareness around all that goes into connecting and protecting the biggest sporting events in the world.
BNP Paribas Open
Kids Press Conference
Content Creation | Athlete Management | Internal/External Communications
From concept to completion, MVT crafted a unique and memorable event that connected young fans with tennis legend Roger Federer at the BNP Paribas Open. The moment not only captured the charm and authenticity of Federer, but also created a meaningful shareable moment that resonated with audiences worldwide.
Cisco & LPGA
Celebrating Nelly Korda
Content Creation | Athlete Management | Internal/External Communications
Cisco has been following Nelly Korda’s career ascent with pride. The technology company partners with Korda and eight other golfers across the PGA, LPGA and APGA Tours, creating one of the most diverse rosters of athlete brand ambassadors in golf. At the end of her 2024, we created a social asset from Cisco to celebrate her season.
